Does your idea sync with that of a healthcare app? Do you think it will fit in in a pool of 44 million downloads that have happened till date? Pharma people can have these questions haunting them forever!
The problem with healthcare apps is that though the number of downloads on a daily basis is sky high, yet these apps are not used often and are soon forgotten. The engagement process is maybe the gap between a good idea and a popular app. Pharma people need to understand the need of medical apps. Are the apps creative enough to help medical professionals engage with their patients dynamically. Usually creative apps has seen success more often.
What is a popular healthcare app?
The basic tenet of a successful medical app in today’s market is simplicity. Patients or physicians who are the end users of these apps usually use these apps when they are in a critical situation and in such situations, they wouldn’t want to face difficulties in operating an app.
Pharma people must realize that by 2016, this market is going to rise up to 142 million downloads. The percentage of people downloading medical apps compared to other apps hasn’t seen any change.
This figure needs to change for a highly prosperous market and it can only change with better-simplified apps. World of DTC Marketing has reported that in April of 2012, 13,619 medical apps existed in the market.
What has picked up in recent days, has been apps that deal with seasonal allergies and therapies. A lot of ideas that make an app are repetitive or you can assume them to be plagiarized. Today, people can’t differentiate between the original and the duplicate version of an app. This leaves many disappointed and they stop using that app altogether.
Diabetes and mHealth
Now, let us look at the world of diabetic patients. The number of diabetic patients has been on the rise since the past decade. This means that there is a potential market for those apps which can serve these patients.
Diabetes is an ailment that needs care and attention and a good app can provide for the same. Duplicating an idea which already exists will only hurt the cause of the original idea. Apps like this fall in the category of consumer health apps and they are expected to grow very fast in the coming years.
Even it has been estimated that medical apps will see an upward trend in growth and this upward trend will be steeper than that for normal regular apps. The estimated figure of annual growth is 25%. So if your idea is original and can fit in this pool of growth you headed in the right direction.
If you are thinking of designing your health care app, you need to keep this in mind. mHealth apps and its use is definitely on the rise and if you jump onto the bandwagon now, when the market is still not that competitive, you will reap dividends in the long run.
Any information found on the site does not constitute legal or medical advice. Should you face health issues, please visit your doctor to get yourself diagnosed. Icy Health offers expert opinions and advice for informational purposes only. This is not a substitute for professional medical advice.